Linklove | StartPR Blog

There’s always a first mention!

Posted by Alex de Carvalho on Wednesday, August 13th, 2008

So the cobbler’s children have no shoes? We think that’s a tired cliché.

As the creators of a service to track mentions in social media, we track our own keywords using StartPR. This post describes how go about it …

So we log in throughout the day to see whether anyone has blogged about us. The screenshot below shows a dashboard of results for our permanent search on “startpr”. Among the mentions we found, these are the results we’ve “Favorited” (bookmarked):

This is handy because all we had to do was log in throughout the day to check on the progress of these posts, as well as to see if there were new ones. As we read the blog posts and made notes, our activity got recorded in the dashboard.

One of the posts got on Digg, and we came back often to see whether more people had dugg the post. Did someone comment on it? I also checked to see whether Brian or Xavier had assigned me any tasks related to our results today. It was very easy to do as it only required me to login. One of our friends, Fabrice Epelboin, “likened it to a mailbox for blog posts … now you can manage your PR like you do your mail!”. We like the analogy … what do you think?

We’d like to thank Bilal at StartupMeme, who blogged us first and offfered this insightful review:

The most important ingredient of the social web is conversations, StartPR lets you coordinate your teams response to bloggers in order to engage them and build solid relationships over time. In addition to engaging with bloggers and media types, the service enables you to engage with your clients and users who are arguably the most important people for you. StartPR provides features to keep track of your interactions with your clients and whether or not you have been able to satisfy them.

We’ve included a link good for 250 Beta accounts to StartPR in the comments to the post.

By the way, the post got dugg, and we’d appreciate your vote if you can spare a few seconds of your time:

We also got mentioned by KillerStartups.com, which tracks all the new media services. We know it’s a lot to ask, but we would appreciate your vote at KillerStartups as well!

Finally, we got reviewed by Kaye D. Sweetser, Ph.D., APR, who received an invite from the respected PR and social media Professor Robert French of Auburn University. In her thoughtful post, “Gathering the conversation,” Kaye shares her likes, her dislikes, and what she calls a “wouldn’t it be cool” list. We appreciate the feedback - it’s how we learn.

By the way, wouldn’t it be cool if all brands tracked their online mentions?

What are the important keywords you should be tracking? How do you track them today?

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